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Um serviço inovador com robots de hospitalidade
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ISBN10: 620775560X
ISBN13: 9786207755608
Publisher: Edicoes Nosso Conhecimento
Published: Jul 4 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207755608
Publisher: Edicoes Nosso Conhecimento
Published: Jul 4 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
O crescimento do turismo levou a uma rápida expansão da indústria hoteleira local, que está à procura de novas fontes inovadoras de vantagem competitiva. Uma estratégia empresarial abrangente para apoiar a vantagem competitiva é sustentável e formulada numa série de domÃnios do conhecimento, incluindo marketing, processos operacionais, cadeia de abastecimento, finanças, recursos humanos e tecnologias da informação. O documento começa por descrever os serviços inovadores com robots no sector da hotelaria e a evolução dos robots de serviços de hotelaria. Em seguida, descreve a abordagem de métodos mistos utilizada neste estudo, que envolve um painel de peritos e entrevistas semi-estruturadas com um método qualitativo e um inquérito de classificação com um método quantitativo. Os resultados são analisados utilizando a técnica de classificação SMART SWOT. Poucos estudos investigaram o serviço de robótica para hotéis utilizando o modelo de inovação de serviços de seis dimensões. Este modelo ajuda a identificar seis factores e implica que este novo conceito de serviço pode posicionar os hotéis para competirem melhor, utilizando estratégias de TI e de marketing relacional.
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