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Sinais: Uma startup fictÃcia. Dilemas reais.
Paperback
Publisher: Independently Published
Published: May 27 2026
Pages: 188
Weight: 0.57
Height: 0.43 Width: 6.00 Depth: 9.00
Language: Portuguese
De que adianta construir a melhor tecnologia do mundo se a empresa está fadada ao fracasso por erros de estratégia, liderança e psicologia?
Em um mundo onde a tecnologia agrÃcola avança a passos largos, o verdadeiro obstáculo para a inovação pode não estar no campo, mas na sala de reuniões. Este livro apresenta a jornada da FibraTech - uma agtech fictÃcia que funciona como um simulador de gestão.
Nascido de um projeto acadêmico da FATEC Shunji Nishimura, cada capÃtulo mergulha em um dilema real, aplicando teorias de gestão consagradas para navegar pelas turbulentas dores do crescimento: estratégia, liderança, inovação e psicologia do mercado.
Ao acompanhar a FibraTech, você descobrirá como uma simples análise pode salvar uma startup, como uma micro-otimização pode gerar uma crise milionária e por que as melhores inovações são, por vezes, rejeitadas.
Esta não é uma história sobre software. É sobre a arquitetura humana e estratégica que sustenta a inovação duradoura.
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