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Publicidade na Internet: Uma visão geral
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ISBN10: 6208196450
ISBN13: 9786208196455
Publisher: Edicoes Nosso Conhecimento
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208196455
Publisher: Edicoes Nosso Conhecimento
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
O objetivo deste estudo era determinar os conhecimentos e a sensibilização dos estudantes relativamente à publicidade na Internet na Nigéria. Foi utilizada uma investigação por inquérito. O quadro teórico de base em que assentou o trabalho foi o Determinismo Tecnológico. Foram apresentadas quatro questões de investigação para avaliação empÃrica, tendo sido inquiridos 790 inquiridos, cientificamente selecionados da população. Os resultados deste estudo indicam que os estudantes estão conscientes e têm conhecimentos sobre a publicidade na Internet. Foram influenciados por ela, fizeram compras por causa da publicidade na Internet e também preferem a publicidade na Internet a outras formas de meios publicitários. Por último, recomenda-se que o governo disponibilize serviços de Internet em todo o lado. Isto ajudará muito os estudantes que desejam navegar na Internet no paÃs.
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