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Publicité sur Internet: Une vue d'ensemble
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ISBN10: 6208196434
ISBN13: 9786208196431
Publisher: Editions Notre Savoir
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208196431
Publisher: Editions Notre Savoir
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
L'objectif de cette étude était de déterminer les connaissances et la sensibilisation des étudiants à la publicité sur Internet au Nigeria. La recherche par enquête a été utilisée. Le cadre théorique de base sur lequel repose le travail est le déterminisme technologique. Quatre questions de recherche ont été présentées pour une évaluation empirique, tandis que 790 répondants ont été interrogés, tirés scientifiquement de la population. Les résultats de cette étude indiquent que les étudiants sont conscients de l'existence de la publicité sur Internet et qu'ils en ont une bonne connaissance. Ils ont été influencés par elle, ont fait des achats en raison de la publicité sur Internet et préfèrent également la publicité sur Internet à d'autres formes de médias publicitaires. Enfin, il est recommandé au gouvernement de rendre les services Internet disponibles partout. Cela contribuera grandement à aider les étudiants qui souhaitent surfer sur Internet dans le pays.
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