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Pubblicità su Internet: Una panoramica
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ISBN10: 6208196442
ISBN13: 9786208196448
Publisher: Edizioni Sapienza
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208196448
Publisher: Edizioni Sapienza
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
Lo scopo di questo studio è stato quello di determinare la conoscenza e la consapevolezza degli studenti in merito alla pubblicità su Internet in Nigeria. È stata utilizzata la ricerca per sondaggio. Il quadro teorico di base su cui si è fondato il lavoro è il determinismo tecnologico. Sono state presentate quattro domande di ricerca per la valutazione empirica, mentre sono stati intervistati 790 intervistati, estratti scientificamente dalla popolazione. I risultati di questo studio indicano che gli studenti sono consapevoli e conoscono la pubblicità su Internet. Sono stati influenzati da essa, hanno fatto acquisti a causa della pubblicità su Internet e preferiscono la pubblicità su Internet ad altre forme di mezzi pubblicitari. Infine, si raccomanda al governo di rendere disponibili i servizi Internet ovunque. Questo aiuterà molto gli studenti che desiderano navigare in Internet nel Paese.
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