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Internetwerbung: Ein Überblick
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ISBN10: 6208196418
ISBN13: 9786208196417
Publisher: Verlag Unser Wissen
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208196417
Publisher: Verlag Unser Wissen
Published: Oct 18 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
Ziel dieser Studie war es, das Wissen und das Bewusstsein der Schüler für Internetwerbung in Nigeria zu ermitteln. Es wurde eine Umfrage durchgeführt. Der grundlegende theoretische Rahmen, auf dem die Arbeit basierte, war der Technologiedeterminismus. Es wurden vier Forschungsfragen zur empirischen Auswertung vorgelegt; dabei wurden 790 Befragte befragt, die wissenschaftlich aus der Bevölkerung ausgewählt wurden. Die Ergebnisse dieser Studie zeigen, dass die Schüler sich der Internetwerbung bewusst sind und über sie Bescheid wissen. Sie wurden dadurch beeinflusst, haben aufgrund von Internetwerbung Einkäufe getätigt und ziehen Internetwerbung anderen Werbemedien vor. Abschlie end wird empfohlen, dass die Regierung Internetdienste überall verfügbar machen sollte. Dies wird Schülern, die im Land im Internet surfen möchten, sehr helfen.
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