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Pequenos Negócios e Desenvolvimento - Vol. II: Campos, Redes e Capitais: Uma Leitura a partir de Pierre Bourdieu
Paperback
Series: Pequenos Negócios E Desenvolvimento Social E Econômico
Publisher: Independently Published
Published: Apr 8 2026
Pages: 152
Weight: 0.40
Height: 0.33 Width: 5.50 Depth: 8.50
Language: Portuguese
Por que tantos Pequenos Negócios trabalham mais, vendem mais - e ainda assim não prosperam?
O Brasil é um paÃs de pequenos negócios. Eles sustentam empregos e dinamizam territórios, mas enfrentam margens comprimidas, crédito caro, dependência de plataformas e regras invisÃveis que drenam capacidade de crescimento.
Neste Volume II da série Pequenos Negócios e Desenvolvimento, Giovanni Beviláqua propõe uma mudança de lente. Inspirado em Pierre Bourdieu, o livro apresenta o mercado como campo - um espaço de disputas, hierarquias e capitais que determinam quem prospera e quem permanece preso à sobrevivência.
O argumento central é simples e poderoso: prosperidade depende da capacidade de converter capitais.
rede em canal
reputação em margem
formalização em acesso
competência em previsibilidade
crédito em fôlego
Quando essas conversões falham, o esforço não se transforma em futuro.
Com rigor conceitual e aplicação prática, a obra oferece uma nova arquitetura para compreender pequenos negócios, polÃticas públicas e finanças sob a ótica do desenvolvimento pela base produtiva.
Este não é um manual de empreendedorismo.
É um livro sobre regras invisÃveis - e sobre como transformá-las em estratégia.Also from
Beviláqua, Giovanni
Pequenos Negócios e Desenvolvimento - Vol. I: Redes, Fricções e Criação de Valor no Território: Uma Leitura a partir de Gilles Deleuze
Beviláqua, Giovanni
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