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Marketing Digital: Do Básico ao Avançado
Paperback
Series: Ia Ensina: Inovações E Estratégias Para O Sucesso, Book 2
Publisher: Independently Published
Published: Jul 19 2024
Pages: 282
Weight: 0.84
Height: 0.59 Width: 6.00 Depth: 9.00
Language: Portuguese
O marketing digital tornou-se uma disciplina dinâmica e essencial. Com a evolução da tecnologia e o crescimento da presença online, empresas de todos os tamanhos precisam de uma estratégia digital sólida para se destacar no mercado.
Marketing Digital: Do Básico ao Avançado é um guia abrangente, acessÃvel tanto para iniciantes quanto para profissionais. O livro cobre desde conceitos fundamentais até práticas avançadas, proporcionando uma visão completa do marketing digital.
Começamos com uma introdução ao marketing digital, explorando sua definição, importância e evolução, estabelecendo uma base sólida para o leitor.
O planejamento de marketing digital inclui pesquisa de mercado, análise de concorrência, definição de objetivos e desenvolvimento de personas e segmentação de público-alvo.
O marketing de conteúdo explora diferentes tipos de conteúdo e oferece diretrizes para cada plataforma.
A otimização para mecanismos de busca (SEO) detalha práticas recomendadas, ferramentas de análise e pesquisa de palavras-chave.
As mÃdias sociais desempenham um papel vital na estratégia digital. Aprenda a criar e gerenciar perfis sociais eficazes e a publicidade paga.
A publicidade online cobre desde Google Ads até outras plataformas, ensinando como criar campanhas pagas eficientes e analisar seu desempenho.
Email marketing é uma forma eficaz de comunicação direta. Fornecemos um guia sobre criação de listas, segmentação, automação e melhores práticas.
Em analytics e métricas, exploramos ferramentas como Google Analytics para medir o sucesso de suas campanhas e otimizar estratégias.
O inbound marketing foca em atrair clientes com conteúdo relevante. Discutimos conceitos, metodologias e ferramentas para implementação.
O e-commerce exige estratégias especÃficas. Abordamos fundamentos e otimização de conversões para negócios online.
No mobile marketing, discutimos a importância de uma abordagem mobile-friendly e estratégias para engajar usuários móveis.
O marketing de influência é uma estratégia poderosa. Fornecemos um guia para iniciar campanhas de influência e medir resultados.
Exploramos o marketing de afiliados e as tendências futuras do marketing digital, como IA e realidade aumentada. Esteja preparado para o futuro e saiba como se adaptar às mudanças no cenário digital.
Com exemplos práticos, ferramentas recomendadas e estudos de caso, Marketing Digital: Do Básico ao Avançado é seu guia definitivo para o marketing digital. Vamos começar essa jornada juntos!
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