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Inteligência Emocional no Marketing Empresarial: Como sobreviver e decidir em um mercado movido por emoções
Paperback
Publisher: Independently Published
Published: Mar 20 2026
Pages: 30
Weight: 0.12
Height: 0.06 Width: 6.00 Depth: 9.00
Language: Portuguese
No mundo dos negócios, decisões não são tomadas apenas com números.
Elas são influenciadas por emoções - tanto de quem empreende quanto de quem consome.
Este livro apresenta uma abordagem direta e prática sobre como a inteligência emocional impacta o marketing empresarial e a sobrevivência no mercado moderno.
Ao longo da leitura, o autor demonstra que o maior erro de muitos profissionais não está na falta de conhecimento técnico, mas na incapacidade de controlar reações, interpretar comportamentos e tomar decisões com clareza.
Sem romantizar o empreendedorismo, a obra propõe uma visão estratégica:
o mercado é emocional, mas a gestão precisa ser racional.
Você encontrará reflexões e aplicações sobre:
autocontrole e tomada de decisão
comportamento do consumidor
influência da percepção no marketing
erros emocionais que comprometem negócios
posicionamento e valor no mercado
o impacto da tecnologia e da inteligência artificial
Este não é um livro sobre sentir mais.
É um livro sobre entender melhor como as emoções influenciam o mercado - e como usá-las de forma estratégica.
Indicado para empreendedores, gestores e profissionais que buscam consistência, clareza e resultados sustentáveis.
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