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Economia Comportamental
Paperback
Business GeneralGeneral Psychology
Publisher: Aderito Tiago Vineza Vieira
Published: Feb 1 2025
Pages: 84
Weight: 0.24
Height: 0.17 Width: 5.50 Depth: 8.50
Language: Portuguese
Este livro representa uma tentativa de explorar o campo interdisciplinar da economia comportamental e sua relevância para a tomada de decisões financeiras em tempos de crise. A economia comportamental tem evoluÃdo rapidamente nos últimos anos, trazendo novas perspectivas sobre como as pessoas tomam decisões e como os formuladores de polÃticas podem ajudá-las a tomar decisões financeiras mais informadas e eficazes.
A crise financeira de 2008 expôs as limitações da teoria económica tradicional na compreensão do comportamento humano em situações de incerteza e instabilidade. A economia comportamental emerge como uma abordagem alternativa, que combina a teoria económica com insights da psicologia, sociologia e outras disciplinas. A partir dessa perspectiva, torna-se possÃvel compreender melhor como as pessoas tomam decisões financeiras em condições de estresse, incerteza e desinformação.
O livro aborda temas como educação financeira, comportamento do consumidor, regulação financeira e polÃticas públicas, entre outros, apresentando pesquisas e reflexões de diversos autores renomados na área. O objetivo é fornecer uma visão abrangente do campo da economia comportamental e suas aplicações práticas, contribuindo para o debate sobre como melhorar a tomada de decisões financeiras em tempos de crise.
Esperamos que este livro seja útil para estudantes, pesquisadores, profissionais do mercado financeiro e formuladores de polÃticas públicas, oferecendo uma visão clara e objetiva dos principais conceitos e perspectivas da economia comportamental e suas implicações para a tomada de decisões financeiras em situações de crise.
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