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Breakthrough Advertising Em pÃlulas: Os segredos do mestre do copywriting Eugene M. Schwartz
Paperback
Series: Em Pílulas
Publisher: Independently Published
Published: Jan 17 2024
Pages: 66
Weight: 0.16
Height: 0.14 Width: 5.00 Depth: 8.00
Language: Portuguese
Esta sÃntese de Breakthrough Advertising foi cuidadosamente elaborada para dois tipos de leitores: os copywriters experientes que precisam de um manual prático e aqueles interessados em descobrir as ideias fundamentais de Eugene Schwartz sem enfrentar o investimento inicial.
Para os copywriters profissionais, esta sÃntese oferece um manual prático e resistente ao desgaste que pode ser consultado diariamente, permitindo assim manter o valioso livro original em perfeitas condições. Seja para refrescar a memória sobre um princÃpio especÃfico ou para referenciar rapidamente um ponto durante uma reunião, esta sÃntese é a ferramenta perfeita para ter sempre à mão as lições fundamentais de Schwartz.
Para os novatos no campo do copywriting ou para aqueles simplesmente curiosos sobre a sabedoria de Schwartz, esta sÃntese oferece uma oportunidade acessÃvel para mergulhar em suas ideias revolucionárias. Apesar da raridade e do alto custo do original, acreditamos que suas percepções são demasiadamente valiosas para serem limitadas a um público restrito. Esta sÃntese é, portanto, pensada para democratizar o acesso à genialidade de Schwartz, mostrando como suas teorias, mesmo após mais de sessenta anos de sua publicação, continuam sendo atuais e poderosas.
O nosso objetivo não é substituir o livro original de Eugene Schwartz, mas sim promover sua disseminação e compreensão. Esperamos que esta sÃntese possa funcionar como um trampolim para aqueles que desejam explorar mais profundamente sua obra, demonstrando que Breakthrough Advertising é um clássico atemporal que todo copywriter deve conhecer.
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