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Aplicação dos princÃpios da atenção no ambiente eletrónico
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ISBN10: 6209372295
ISBN13: 9786209372292
Publisher: Edicoes Nosso Conhecimento
Published: Dec 17 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209372292
Publisher: Edicoes Nosso Conhecimento
Published: Dec 17 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Portuguese
A atenção é hoje um recurso escasso, que é, em certa medida, limitado pela substância fisiológica do cérebro humano. A abundância de informações que afetam o utilizador que as apreende causa um desequilÃbrio entre as informações, que são infinitas e crescem continuamente, e a atenção do utilizador, que é utilizada durante o processamento dessas informações. Do ponto de vista da economia da atenção, existem princÃpios que explicam como a atenção funciona. Este trabalho visa verificar esses princÃpios de atenção no ambiente eletrónico, medindo os movimentos oculares de uma amostra de participantes testados durante a execução de tarefas propostas num determinado site. Utilizando uma tecnologia chamada rastreamento ocular, são recolhidos dados de apoio sobre a atenção alocada pelo utilizador no contexto das tarefas executadas no site. Esses dados são analisados e comparados com os princÃpios da atenção. A análise da amostra testada de utilizadores do site confirmou que os princÃpios da atenção realmente correspondem à atenção medida e também revelou uma relação clara entre as várias quantidades medidas de atenção e o comportamento subsequente do utilizador, que foi quase idêntico na maioria dos utilizadores observados.
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