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A Arte da Guerra nos Negócios: Curso Completo e Atualizado: Aplicando os PrincÃpios Estratégicos de Sun Tzu no Mundo Corporativo Moderno
Paperback
Series: Sun Tzu - A Arte Da Guerra Aplicada, Book 1
Business GeneralInvesting & FinanceManagement
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Publisher: Independently Published
Pages: 44
Weight: 0.16
Height: 0.11 Width: 6.00 Depth: 9.00
Language: Portuguese
Aplicando os PrincÃpios Estratégicos de Sun Tzu no Mundo Corporativo Moderno
INTRODUÇÃO: POR QUE SUN TZU AINDA É RELEVANTE
O sucesso empresarial moderno continua dependendo de planejamento estratégico, adaptabilidade, liderança eficaz, gestão de riscos e negociação - princÃpios fundamentais que Sun Tzu já dominava há 2.500 anos. Como disse o general: A suprema excelência consiste em quebrar a resistência do inimigo sem lutar, o que no contexto empresarial significa criar valor único que torna a competição irrelevante.
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