Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Gonzalez, Melissa

Paperback

Business General

ISBN10: 1619613026
ISBN13: 9781619613027
Publisher: Lioncrest Pub
Published: Nov 11 2014
Pages: 166
Weight: 0.48
Height: 0.38 Width: 5.51 Depth: 8.50
Language: English

New Extended and Revised Version!

In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers?

Melissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Amazon, Marc Jacobs, Estee Lauder and J.Hilburn, has the answer. In her groundbreaking new book, she explains how companies can use temporary retail to generate customer loyalty, understand new markets, test innovative concepts, and much more.

Whether you're a business with an online presence considering a move into physical retail, or an established retail brand looking to create some buzz, The Pop-Up Paradigm will teach you:

  • The 7 most important ways that your brand can benefit from a pop-up
  • Why educating and empowering your customer is often the best type of marketing
  • Where retail is going via the exploration of the retail tech landscape (including Augmented Reality, Virtual Reality, Artificial Intelligence and the Internet of Things case studies, and how to make sure you're ahead of the curve
  • The most important things to consider when launching a pop-up

The Pop-Up Paradigm is the definitive guide to the important new role that pop-ups are playing in retail, and the perfect companion when deciding whether or not they make sense for your business.

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