Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ponderings of a PPC Professional: Revised & Expanded

Ponderings of a PPC Professional: Revised & Expanded

Williams, Kirk

Paperback

Business General

ISBN13: 9798986030647
Publisher: Zatoworks Publishing
Published: Apr 1 2024
Pages: 160
Weight: 0.42
Height: 0.34 Width: 5.50 Depth: 8.50
Language: English
In this revised and expanded version of Kirk William's popular PPC book, Ponderings of a PPC Professional, Kirk brings nearly 70% new content to paper to help digital marketers think more deeply about Google Ads than ever before.

As with his first edition, Kirk focuses this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader.

If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices, then this is not that book! If you are looking for a book to help you think more deeply about Google Ads so you become a better overall marketer, then grab a copy now!

In this book, you can expect to dig into the following crucial topics for any digital marketer to consider:

  • The Paid Search Keyword, It's future and evolution
  • Should you bid on your own brand in Google?
  • 11 reasons your Conversion Rate dropped
  • Is the marketing funnel still applicable today? (Spoiler: yes! and here's why)
  • How to not strangle the marketing funnel with PPC
  • The problems of attribution
  • How to best think about attribution
  • How the role of data and automation should inform PPC decisions
  • How Platforms like Google should think about the role of automation
  • How to avoid unnecessary stress in your PPC management
  • Bonus: we'll revisit the different pricing models by PPC agencies to find the best
  • ... and more!
Who should buy this book?

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