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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth

The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth

Hardcover

Business GeneralManagement

Publisher Price: $37.99

ISBN10: 3032080304
ISBN13: 9783032080301
Publisher: Palgrave MacMillan
Published: Jan 30 2026
Pages: 369
Weight: 1.61
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.

Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.

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Business General