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Planned Giving Accelerated: The Cut Through the Sh!t, No Nonsense, Practical, Step-by-Step Guide to Start Legacy Giving Fundraising at Your Small to M
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Publisher: Tony Martignetti, Esq.
Pages: 188
Weight: 0.93
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
If your nonprofit doesn't have an active Planned Giving program, you're leaving legacy gifts - and long-term sustainability - on the table. The good news? You don't need a law degree, a big budget, or a year of preparation.
You just need this book and one week.
Planned Giving Accelerated is the no-fluff, practical playbook for executive directors, fundraisers, and board members at small- to mid-size nonprofits who are done waiting for the right time to start legacy giving fundraising.
Here's what's holding you back - and why none of it is real:- Planned giving is too technical. → Not when it's done right.
- We'll have to talk about death. → No you will not, it's about life.
- We need a big budget. → You don't.
- Only large nonprofits can do this. → Completely false.
- We're too late. → You're not.
Tony Martignetti has spent over 29 years launching and growing Planned Giving programs at small- and mid-size nonprofits. He's closed hundreds of millions of dollars in planned gifts. And in this book, he gives you everything he knows - in plain English, with his signature humor and zero tolerance for overthinking.
In Planned Giving Accelerated, you'll:- Master The Martignetti 3-Step, 1-Week Planned Giving Launch
- Identify your top bequest prospects using data you already have
- Learn The Martignetti 18 Reasons Why Bequests Are The Place To Launch Your Planned Giving
- Get a step-by-step cultivation and solicitation framework (The Martignetti MEAL Plan)
- Debunk Tony's Top 6 Myths of Planned Giving that are stifling your program before it starts
- Discover low-lift, low-cost marketing strategies that work
- Know exactly what your board should - and should not - do
- Build a recognition society and stewardship plan without breaking the bank
As one client VP said after the Great Recession: Planned Giving saved our ass. Bequests keep coming in regardless of market conditions, crises, or donor fatigue. Your mission deserves that stability.
Stop putting Planned Giving on your someday list. Your donors are ready. Your community needs it. Don't start someday. Start Monday.
Written by Tony Martignetti, Esq. - former attorney, Planned Giving consultant, nonprofit advisor, high-profile speaker, podcast host, and the evangelist for Planned Giving since 1997.
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