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    3038 Hennepin Ave Minneapolis, MN
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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Pet Rock Effect: People don't buy "things:, they buy meaning: Why stories sell what products alone never can

The Pet Rock Effect: People don't buy "things:, they buy meaning: Why stories sell what products alone never can

Paperback

AccountingInvesting & FinanceMarketing

ISBN13: 9798199609005
Publisher: Independently Published
Published: Jun 1 2026
Pages: 238
Weight: 1.24
Height: 0.50 Width: 8.50 Depth: 11.00
Language: English
Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, the personality, and the shared joke that made millions fall in love. We dive into the wonderfully irrational human tendency to buy meaning, not just products, exploring how stories transform the mundane into the magical. From sourdough starters to antique finds, discover why we crave connection and identity in everything we purchase. What truly makes a product unforgettable?

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Doornbos, Steven

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Accounting