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Persuasion: Social Influence and Compliance Gaining
Hardcover
General ReferenceGeneral Psychology
ISBN13: 9781032819723
Publisher: Routledge
Published: Feb 27 2026
Pages: 510
Weight: 2.50
Height: 1.13 Width: 7.00 Depth: 10.00
Language: English
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
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