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Persuasion: Social Influence and Compliance Gaining

Persuasion: Social Influence and Compliance Gaining

Paperback

General ReferenceGeneral Psychology

ISBN10: 1032819715
ISBN13: 9781032819716
Publisher: Routledge
Published: Feb 26 2026
Pages: 510
Weight: 2.02
Height: 1.08 Width: 7.00 Depth: 10.00
Language: English

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

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Gass, Robert H.

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General Reference