Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Persuasion: Social Influence and Compliance Gaining

Persuasion: Social Influence and Compliance Gaining

Gass, Robert H.
Seiter, John S.

Paperback

General ReferenceGeneral Psychology

ISBN10: 1032819715
ISBN13: 9781032819716
Publisher: Routledge
Published: Feb 27 2026
Pages: 510
Weight: 2.02
Height: 1.08 Width: 7.00 Depth: 10.00
Language: English

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.

In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization. It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications.

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