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The Perfect Meal
Paperback
Cookbooks GeneralTechnology & Engineering
Publisher Price: $38.95
ISBN13: 9781118490822
Publisher: Wiley-Blackwell
Published: Sep 29 2014
Pages: 432
Weight: 1.90
Height: 0.80 Width: 6.70 Depth: 9.50
Language: English
Awards: PROSE
The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.
Examples are:
- the colour of the plate (visual)
- the shape of the glass (visual/tactile)
- the names used to describe the dishes (cognitive)
- the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.Also in
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