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Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business
Paperback
AccountingBusiness GeneralMarketing
Publisher Price: $26.99
ISBN13: 9781637422649
Publisher: Business Expert Pr
Published: Jul 6 2022
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: English
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
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