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Organizational Reputation in the Public Sector
Hardcover
Series: Routledge Critical Studies in Public Management
ISBN13: 9780415729772
Publisher: Routledge
Published: Nov 26 2014
Pages: 250
Weight: 1.10
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.
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