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Open Services Innovation. Competere in Una Nuova Era
Paperback
Series: Sxi - Springer for Innovation / Sxi - Springer Per L'Innovaz
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ISBN13: 9788847019799
Publisher: Springer
Published: Jun 22 2011
Pages: 215
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: Italian
Il primo libro di Henry Chesbrough, Open Innovation, era riuscito a definire un nuovo paradigma per il management del 21 secolo; con Open Services Innovation, che appare ora tradotto in italiano, l'autore ci spiega come l'Innovazione Aperta, associata a una rivalutazione del ruolo dei servizi, può portare le imprese a scoprire nuove opportunità in un'economia sempre più dominata dal terziario.
Chesbrough illustra come le aziende in tanti settori diversi possono differenziarsi e innovare passando da una visione basata sul prodotto a un concetto di business orientato al servizio, e da una mentalità d'innovazione chiusa a un approccio aperto a contributi e risorse che arrivano dal mondo esterno. Il libro propone innumerevoli esempi che illustrano teorie e modelli, offrendo una guida molto concreta
per l'implementazione di idee e strategie. In questa edizione, ai riferimenti americani sono affiancati tanti casi di imprese italiane con cui il lettore saprà facilmente confrontarsi.
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