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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
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ISBN13: 9781401967130
Publisher: Hay House LLC
Published: Jun 14 2022
Pages: 312
Weight: 0.88
Height: 0.90 Width: 6.00 Depth: 8.90
Language: English
- The 4 Pillars of Being Extraordinary
- The 5 Principles of why Original Source matters
- The 7 Characteristics that are present in every world-class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal-from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more-so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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