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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Our Future in Public Relations

Our Future in Public Relations

Paperback

Business GeneralManagementMarketing

ISBN10: 1839095997
ISBN13: 9781839095993
Publisher: Emerald Pub Ltd
Published: Aug 17 2020
Pages: 120
Weight: 0.45
Height: 0.60 Width: 4.90 Depth: 7.70
Language: English
With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out?

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Business General