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Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Hardcover

Business GeneralManagement

ISBN10: 1137306955
ISBN13: 9781137306951
Publisher: Springer Nature
Published: Mar 20 2013
Pages: 183
Weight: 0.80
Height: 0.60 Width: 5.40 Depth: 8.60
Language: English
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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Business General