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Organizational Listening and Response: Attending to External Stakeholders
Hardcover
Series: New Perspectives in Organizational Communication
Business GeneralManagementMarketing
ISBN13: 9783031587788
Publisher: Palgrave MacMillan
Published: Jul 11 2024
Pages: 240
Weight: 1.01
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This book argues that listening to constituents who reside outside organizational boundaries, but who are essential members of an organization's ecosystem, is a vital constitutive element of organizational communication. It also attempts to demonstrate that, by and large, the field of organizational communication has neglected such listening.
The book goes on to introduce a conceptual and methodological framework organizations can use to assess listening practices and effectiveness. Through a combination of theory, research, and case illustrations, the book will be valuable to both scholars and practitioners in the fields of organizational communication, marketing, and public relations. It will provide insight and direction for theory-building, knowledge development, and implementation of best practices.
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