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Organising Knowledge: Methods and Case Studies

Organising Knowledge: Methods and Case Studies

Paperback

Business GeneralMarketing

ISBN10: 1349512907
ISBN13: 9781349512904
Publisher: Springer Nature
Published: Dec 16 2003
Pages: 232
Weight: 0.65
Height: 0.53 Width: 5.50 Depth: 8.50
Language: English
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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Business General