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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Audio Book

Business BiographiesBusiness General

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ISBN10: 1611744911
ISBN13: 9781611744910
Publisher: HighBridge Audio
Published: Mar 29 2011
Weight: 0.59
Height: 0.95 Width: 5.13 Depth: 5.88
Language: English
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

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