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Older Tourist Behavior and Marketing Tools
Hardcover
Series: Tourism, Hospitality & Event Management
Business GeneralAging & Elder Care
ISBN13: 9783319477343
Publisher: Springer Nature
Published: Apr 18 2017
Pages: 176
Weight: 0.99
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Part I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.
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