Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Old Money, New Money: The Hidden Rules of Class, Status and Inherited Power

Old Money, New Money: The Hidden Rules of Class, Status and Inherited Power

Paperback

Personal FinanceEtiquetteGeneral Reference

Currently unavailable to order

ISBN13: 9798170520077
Publisher: Independently Published
Pages: 172
Weight: 0.48
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
Every fortune that reads as ancient was new once, and usually new in a way its descendants would rather not discuss.

The grandest property name in England begins with a moneylender's orphan, a bride of twelve and a field that flooded. The Astors sold furs. The Vanderbilts ran a ferry. Mitsui Takatoshi gave up samurai rank to keep a pawnshop.

So why do the people with the most money display the least of it?

The usual answer is character. Old money has taste, restraint and security; new money is insecure and loud. That answer flatters the people who already have the money, and it explains nothing.

This book gives the real one. Drawing on economics, sociology and three hundred years of family records across Britain, America, Europe, Japan, Korea, China, India, the Gulf and Russia, it shows that restraint is a calculation rather than a virtue, that visible spending tracks how poor your audience is rather than how rich you are, and that the machinery which actually preserves dynastic wealth is legal rather than aesthetic.

It also takes the folklore apart. Andrew Carnegie did not coin shirtsleeves to shirtsleeves in three generations. The statistic that seventy per cent of wealthy families lose the money by the second generation traces to a single flawed study of two hundred Illinois manufacturers and has been formally repudiated. The celebrated experiments showing that rich people behave worse failed to replicate at scale in 2023. And the fortunes mostly do not vanish: families who were rich in Florence in 1427 were still rich there in 2011.

Every figure, date and quotation in this book is sourced, and where a claim is contested the text says so on the page rather than in a footnote.

For readers of Paul Fussell's Class, Kate Fox's Watching the English and Rachel Sherman's Uneasy Street.

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