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The Objects of Affection: Semiotics and Consumer Culture

The Objects of Affection: Semiotics and Consumer Culture

Paperback

Series: Semiotics and Popular Culture

Investing & FinanceGeneral ReferenceGeneral Sociology

ISBN10: 0230103731
ISBN13: 9780230103733
Publisher: Springer Nature
Published: Aug 18 2010
Pages: 198
Weight: 0.55
Height: 0.60 Width: 5.40 Depth: 8.10
Language: English
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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