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Not Invented Here: Cross-Industry Innovation
Paperback
Business GeneralGeneral PsychologySelf-Help
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ISBN13: 9789063693794
Publisher: Bis Publishers
Published: May 19 2015
Pages: 220
Weight: 0.70
Height: 0.70 Width: 5.90 Depth: 5.90
Language: English
How can a car manufacturer use tools from the video game industry?
What can an event organiser learn from the railways? Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain. Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way. The book Not Invented Here provides you with cross-industry innovation strategies and tools to increase your match sensitivity' (the ability to make more effective connections) and see the opportunities available to you.
The authors, Ramon Vullings & Marc Heleven, would like to invite you to this quest called cross-industry innovation, learning from other sectors, not just to think outside the box -but even more importantly- to think outside of your industry. Ramon & Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.
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