Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Narrative Is Everything: The ABT Framework and Narrative Evolution

Narrative Is Everything: The ABT Framework and Narrative Evolution

Olson, Randy

Paperback

Business General

ISBN10: 107223257X
ISBN13: 9781072232575
Publisher: Independently Published
Published: Jun 23 2019
Pages: 344
Weight: 1.01
Height: 0.72 Width: 5.98 Depth: 9.02
Language: English
Narrative Is Everything is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another joy of storytelling diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, narrative selection. He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that Narrative Is Everything.

Also in

Business General

View All