Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Nothing Ventured, Nothing Gained: The Seattle Joa and Newspaper Preservation

Nothing Ventured, Nothing Gained: The Seattle Joa and Newspaper Preservation

Pilgrim, Tim A.
Unknown

Paperback

Business of WritingGeneral ReferenceGeneral Education

ISBN10: 1567500501
ISBN13: 9781567500509
Publisher: Praeger
Published: Aug 4 1997
Pages: 176
Weight: 0.54
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

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