• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Product Development: Successful Innovation in the Marketplace

New Product Development: Successful Innovation in the Marketplace

Paperback

Business GeneralMarketing

ISBN10: 0789015676
ISBN13: 9780789015679
Publisher: Routledge
Published: Nov 26 2002
Pages: 244
Weight: 0.82
Height: 0.62 Width: 6.48 Depth: 8.36
Language: English
New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you innovate and keep your company on the leading edge, no matter what type of industry you're in!

Also in

Business General