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New Product Development in the Global Economy

New Product Development in the Global Economy

Hardcover

Business GeneralManagement

ISBN10: 0230001998
ISBN13: 9780230001992
Publisher: Springer Nature
Published: Jan 17 2007
Pages: 263
Weight: 1.01
Height: 0.80 Width: 5.81 Depth: 8.74
Language: English
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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Business General