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New Product Development in the Global Economy

New Product Development in the Global Economy

Hardcover

Business GeneralManagement

ISBN10: 0230001998
ISBN13: 9780230001992
Publisher: Springer Nature
Published: Jan 17 2007
Pages: 280
Weight: 1.01
Height: 0.80 Width: 5.81 Depth: 8.74
Language: English
What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development

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Business General