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The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship
Hardcover
Publisher Price: $42.00
ISBN13: 9780470748428
Publisher: Wiley
Published: Aug 30 2010
Pages: 280
Weight: 1.22
Height: 1.02 Width: 6.38 Depth: 9.10
Language: English
It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.
'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully, ' argues Tania Ellis.
With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual - for the benefit of humanity and the bottom line.
Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz
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