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New Perspectives on Industrial Organization: With Contributions from Behavioral Economics and Game Theory

New Perspectives on Industrial Organization: With Contributions from Behavioral Economics and Game Theory

Hardcover

Series: Springer Texts in Business and Economics

Business GeneralGeneral Political Science

ISBN10: 1461432405
ISBN13: 9781461432401
Publisher: Springer Nature
Published: Jul 20 2012
Pages: 811
Weight: 2.90
Height: 1.90 Width: 6.40 Depth: 9.20
Language: English

This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization.

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Business General