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The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets
Hardcover
ISBN13: 9781576750148
Publisher: Berrett-Koehler Publishers
Published: Jan 1 1997
Pages: 275
Weight: 1.05
Height: 0.90 Width: 6.40 Depth: 9.30
Language: English
-- Fifty percent of the fastest-growing companies in the U.S. can be described as knowledge companies -- those that employ highly skilled, highly educated people who sell their knowledge rather than products
-- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms
Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.
This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.
In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.
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