Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Management and Marketing Concepts and Tenets

New Management and Marketing Concepts and Tenets

Kyambalesa, Henry

Paperback

Business General

ISBN10: 6630026934
ISBN13: 9786630026931
Publisher: LAP Lambert Academic Publishing
Published: May 31 2026
Pages: 300
Weight: 0.89
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
This book is mainly designed to redefine and/or update numerous business, management and marketing terms, as well as introduce new tenets and conceptual underpinnings. It is basically a must-read text for business, management and marketing students, instructors, researchers, theorists, and practitioners. The text of the book consists of seven chapters, supplemented by a glossary of a selection of important business, management and marketing tenets and conceptual underpinnings presented in the chapters. And each of the seven chapters carries a set of questions for review. [Chapter 1: Management Functions: The Current View / Chapter 2: Management Functions: A New Perspective / Chapter 3: Motivation - Theories and Applications / Chapter 4: Marketing - A New Definition / Chapter 5: Redefining the 'Marketing Mix.' / Chapter 6: The New Promotional Mix / Chapter 7: Beyond the Marketing Concept / Addendum: Suggested Principles of Marketing.]

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Business General

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