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New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era
Paperback
Publisher: Laszlo Gajo
Published: Aug 14 2025
Pages: 266
Weight: 0.79
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
New Market Entry for SMEs: Go-to-Market & Operations Design for the AI Era is a practical field guide for founders and commercial leaders who are done guessing their way into new countries. Drawing on battle-tested frameworks-and today's AI capabilities-it turns expansion from a chaotic gamble into a repeatable, evidence-driven system.
Most SME expansions fail not for lack of courage, but for lack of structure. This book gives you that structure: a readiness screen that prevents costly false starts; leadership and team setups that protect the home market while you grow abroad; dynamic capabilities (sense → seize → reconfigure) powered by a modern tech backbone; a research rhythm that replaces big reports with weekly decisions; and risk management that builds resilience instead of bureaucracy. You'll move from analysis to engagement with pilots, partnerships, and pricing corridors you can defend.
Inside, you'll learn how to:
- Decide when you're truly ready-and what to fix first-before committing cash and attention.
- Build AI-assisted market sensing and decision loops that keep you ahead of competitors.
- Run lean, continuous market intelligence (Market Pulse, Decision Briefs) that guides real choices.
- Choose entry paths, partners, and offers that fit local rules, culture, and economics.
- Balance hunting, farming, and fishing so you win revenue now while you earn authority for later.
If you lead an SME and need a rigorous, step-by-step way to enter new markets-without burning your team or your runway-this book is the playbook you've been looking for.
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