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New Luxury Management: Creating and Managing Sustainable Value Across the Organization
Paperback
Series: Palgrave Advances in Luxury
Business GeneralManagementMarketing
ISBN13: 9783319824154
Publisher: Palgrave Macmillan
Published: Jul 15 2018
Pages: 311
Weight: 0.88
Height: 0.70 Width: 5.83 Depth: 8.27
Language: English
Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury.- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Hervé).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company.- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies.- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries.- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).
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