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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Neuroeconomics

Neuroeconomics

Paperback

Business General

ISBN10: 620328730X
ISBN13: 9786203287301
Publisher: Our Knowledge Publishing
Published: Feb 6 2025
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Discover how neuroeconomics transforms our understanding of human decisions in the economic world. In Neuroeconomics: The Bridge Between Market and Mind, the complex links between emotions, brain and financial behavior are uncovered. This unique work combines neuroscience, psychology, and economics to explain how we make decisions, from an impulse purchase to a strategic investment. With captivating examples and practical tools, it explores the impact of rewards, cognitive biases, and branding on our choices. Beyond academic analysis, this book inspires a rethinking of our relationship with money, empowering consumers, entrepreneurs, and policymakers to navigate dynamic markets with awareness and strategy.

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González, Jiréh

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Business General