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Neighborhood Branding, Identity and Tourism
Hardcover
Series: Routledge Focus in Tourism
Business GeneralMarketingGeneral Sociology
ISBN13: 9781138573567
Publisher: Routledge
Published: Mar 19 2019
Pages: 110
Weight: 0.64
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?
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