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Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Hardcover
ISBN13: 9783319779225
Publisher: Palgrave Pivot
Published: Apr 12 2018
Pages: 78
Weight: 0.58
Height: 0.25 Width: 5.83 Depth: 8.27
Language: English
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences Examines texts' influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
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