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Multinationals and Global Consumers: Tension, Potential and Competition

Multinationals and Global Consumers: Tension, Potential and Competition

Hardcover

Series: AIB Southeast Asia

Business GeneralEconomicsInvesting & Finance

ISBN10: 1137307285
ISBN13: 9781137307286
Publisher: Springer Nature
Published: Nov 14 2013
Pages: 263
Weight: 1.10
Height: 0.90 Width: 5.70 Depth: 8.50
Language: English
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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Business General