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Multimodality, Meaning, and Institutions

Multimodality, Meaning, and Institutions

Hardcover

Series: Research in the Sociology of Organizations, Book 54

Business General

ISBN10: 1787433323
ISBN13: 9781787433328
Publisher: Emerald Pub Ltd
Published: Dec 6 2017
Pages: 256
Weight: 0.75
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality.

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Höllerer, Markus A.

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Business General