Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Measuring Service Innovation Performance - Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

Measuring Service Innovation Performance - Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

Chen, Chih-Hsien
Jaw, Chyi
Xiao, Bo-Xun

Paperback

Business General

ISBN10: 3639009584
ISBN13: 9783639009583
Publisher: Blues Kids Of Amer
Published: Apr 28 2008
Pages: 92
Weight: 0.30
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry.

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